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Does mobile performance deserve a gold medal at the 2012 Olympics?
So, for all those interested, the 2012 Olympics are fully underway in the UK. Sports enthusiasts around the world are following their favorite disciplines and notching up the medals each athlete is...
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What can the Olympics tell us about mobile and tablet advertising?
Following the closing of the London 2012 Olympics and the handing over of the flag to Rio de Janeiro for the 2016 Games, stats and facts are abounding fast. Did you know, for example, that 2.7 million...
View Article20 years of text and it’s still a big part of mobile marketing’s future
This week we celebrated the 20th anniversary of the first SMS, sent by phone engineer, Neil Papworth, reading simply (and cheerfully): “Merry Christmas.” Since that day in 1992, the humble text message...
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Where’s the money in customer experience management?
What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so...
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How is Gemalto going to take NFC and the SIM card itself to the next level in...
As defined by the NFC Forum, ‘Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital...
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